Automation Basics
Automations streamline the tedious parts of guidelines so you can focus on the work that needs your talent, not your time. They are generated after choosing an outline in project setup, or at will within the editor when using the add tool.Keep in mind: Automations are a great starting point and once added they can be altered to best fit your brand.
Adding Automations

Select the Automation add tool
From within the editor, select Automation from the
+ menu in the top bar, or use the hotkey AAutomation types
Below are the Automations that can be added to your site. Note: Some Automations have been archived and are no longer available beyond app release 11.12. This decision is to bring more focus on the growing amount of special Automations.Sectioning
Cover
Cover
A large flexible hero area with a title, logo, and background color or image, much like the cover of a book.
Contents
Contents
List of pages and sections with links
Section divider
Section divider
An abbreviated version of the cover at the beginning of each new section – think of it a bit like a chapter heading, containing information for that section.
Header
Header
Titles and descriptions typically shown at the beginning of each subsection
Pagination
Pagination
Navigational element linking to previous and next pages
Footer
Footer
Media
Slideshow
Slideshow
Sequence with a single slide in view at a time
Carousel
Carousel
Sequence with multiple slides showing at one time
Marquee
Marquee
Sequence automatically scrolling through a loop of slides
Grid
Grid
Display multiple media items in rows and columns
Full bleed
Full bleed
A large image extending to the max width or window boundary. Apply this as a background image or large-scale image.
Logo
Specimen
Specimen
A large primary logo in a container
On color
On color
Examples of the logo on selected brand colors
Single color
Single color
Example of the logo on white and knocked out on black
Scaling
Scaling
Highlight a progression of type sizes in a horizontal or vertical display.
Supporting logo
Supporting logo
Together the primary logo and supporting logo comprise the logo collection. Briefly describe how and when each logo should be used.
Don'ts
Don'ts
Automatically show common examples of logo treatments to avoid.
Typography
Specimen
Specimen
Displays the uppercase, lowercase, numerals, and common characters in a typeface.
Weights
Weights
Displays all the weights for a selected typeface.
Type tester
Type tester
An input field enabling viewers to test out a typeface at a specified weight, size, tracking, and leading.
Characters
Characters
The individual characters shown isolated in a grid. Ideal for handwritten faces or type with intricate details.
Hierarchy
Hierarchy
Automatically show a range of type sizes.
Principles
Principles
Show principles in composition with a ‘do’ next to a ‘don’t’.
Don'ts
Don'ts
Show incorrect usage and formatting of a brand elements.
Color
Palette
Palette
Show swatches of brand colors.
Proportion
Proportion
Organized by scale, determine how much of each color is used by our brand.
Albers' proportion
Albers' proportion
A way to show brand colors stacked together.
Combinations
Combinations
Overlaid color combinations to use or avoid
Contrast
Contrast
Do’s and don’ts of color usage
Don'ts
Don'ts
Show incorrect usage and formatting of a color usage.
Strategy
Audience
Audience
Placeholder for a list of groups of people that help the brand thrive.
Mission
Mission
Placeholder for a clear and attainable goal a brand strives for every day.
Personality
Personality
Placeholder for a unique set of characteristics that make a brand feel truly human. Include language that strives to maintain this personality in all communications.
Language
Principles
Principles
Placeholder for subject matter that is important to communicate in the brand, products, or services.
Tagline
Tagline
Placeholder for an external piece of language that sums up the brand’s promise in a few memorable words.
Story
Story
Placeholder for a narrative to create an emotional, value-driven connection to the brand’s core beliefs.
Calls to action
Calls to action
Placeholder for do’s and don’ts when working with CTAs.