Skip to main content
Use your standards.md file with Google Gemini to get brand-aware responses in any conversation.

​
Add to a Gem

Creating a Gem with your standards.md file gives every conversation using it persistent access to your brand guidelines.
Uploaded files are a snapshot and will not automatically update when you re-publish. Re-upload the standards.md file after making changes to keep it current.
1

Create a Gem

In Gemini, navigate to Gem manager and create a new Gem.
2

Configure the Gem

Fill in the following fields. Replace “your brand” with your actual brand name:Name
Description
Instructions
3

Upload to Knowledge

Under Knowledge, click + and upload your downloaded standards.md file.
4

Save

Save the Gem. Conversations using it will now reference your brand guidelines.

​
Upload the file

For one-off conversations, you can download the file and attach it directly.
Uploaded files are a snapshot and will not reflect changes published after the file was downloaded. Re-download after publishing to stay current.
1

Download your standards.md file

Select the project, then copy the standards.md link, then load the link in a new tab. Save the file by pressing command + s on your keyboard.
2

Start a new Gemini conversation

Open Gemini and start a new conversation.
3

Attach the file

Click the attachment icon in the message input and select your downloaded standards.md file.
4

Ask a question

With the file attached, ask Gemini to reference your brand guidelines. For example: “Using the attached brand guidelines, suggest color pairings for a new landing page.”