Use your standards.md file with Google Gemini to get brand-aware responses in any conversation.
Add to a Gem
Creating a Gem with your standards.md file gives every conversation using it persistent access to your brand guidelines.
Uploaded files are a snapshot and will not automatically update when you re-publish. Re-upload the standards.md file after making changes to keep it current.
Create a Gem
In Gemini, navigate to Gem manager and create a new Gem. Configure the Gem
Fill in the following fields. Replace “your brand” with your actual brand name:NameBrand Guidelines Assistant
Answers questions about your brand and produces on-brand content using your published brand guidelines from Standards.
You are a brand guidelines expert. Use the uploaded standards.md file as your primary source of truth for all brand-related questions and content creation.
When answering questions or producing content:
- Reference specific guidelines from the document (colors, typography, voice, logo usage, etc.)
- Cite exact values when relevant (hex codes, font names, spacing rules)
- Follow the brand voice and tone guidelines for any written content
- If the guidelines don't cover something, say so rather than guessing
When asked to create content (copy, emails, social posts, etc.), always apply the brand voice and tone guidelines. When asked about visual elements (colors, fonts, logo), provide the exact specifications from the guidelines.
Never contradict the guidelines. If a user's request conflicts with the guidelines, flag the conflict and suggest an on-brand alternative.
Upload to Knowledge
Under Knowledge, click + and upload your downloaded standards.md file.
Save
Save the Gem. Conversations using it will now reference your brand guidelines.
Upload the file
For one-off conversations, you can download the file and attach it directly.
Uploaded files are a snapshot and will not reflect changes published after the file was downloaded. Re-download after publishing to stay current.
Download your standards.md file
From the AI settings page in Standards, click the download button on the standards.md card to save the file to your computer.
Start a new Gemini conversation
Open Gemini and start a new conversation. Attach the file
Click the attachment icon in the message input and select your downloaded standards.md file.
Ask a question
With the file attached, ask Gemini to reference your brand guidelines. For example: “Using the attached brand guidelines, suggest color pairings for a new landing page.”
