Add to your organization
Organization admins can add the Standards MCP server so that every member has access to your brand guidelines in Claude.1
Copy your MCP server link
From the AI settings page in Standards, copy the MCP server link from the MCP card.
2
Open organization settings
In Claude, navigate to Settings → Organization → Connectors.
3
Add the MCP server
Click Add, select Custom → Web, and paste your Standards MCP server link.
4
Set the OAuth Client Id
If you are using the tokenized link, set OAuth Client ID under Advanced settings to the token. The token is the last portion of the url after
?token=.If you are using Sign-in required authorization, leave this empty.5
Save
Once added, all members of your organization will be able to use your brand guidelines in their conversations.
Add to your personal account
If you want to connect Standards to your own Claude account without affecting your organization, add it as a personal integration.1
Copy your MCP server link
From the AI settings page in Standards, copy the MCP server link from the MCP card.
2
Open personal settings
In Claude, navigate to **Customize **→ Connectors.
3
Add the MCP server
Click Add, select Add Custom Connector, and paste your Standards MCP server link.
4
Set the OAuth Client Id
If you are using the tokenized link, set OAuth Client ID under Advanced settings to the token. The token is the last portion of the url after
?token=.If you are using Sign-in required authorization, leave this empty.5
Save
Your brand guidelines will now be available as a tool in your conversations.
Usage
Once connected, Claude can access your brand guidelines on demand. You can ask questions like:- “What are our brand colors and their hex values?”
- “Write social copy following our brand voice guidelines.”
- “What are the rules for logo clearspace?”