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Connect your Standards MCP server to Claude so your brand guidelines are available in every conversation — for your entire organization or just your personal account.

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Add to your organization

Organization admins can add the Standards MCP server so that every member has access to your brand guidelines in Claude.
1

Copy your MCP server link

From the AI settings page in Standards, copy the MCP server link from the MCP card.
2

Open organization settings

In Claude, navigate to Settings → Organization → Connectors.
3

Add the MCP server

Click Add, select Custom → Web, and paste your Standards MCP server link.
4

Save

Once added, all members of your organization will be able to use your brand guidelines in their conversations.

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Add to your personal account

If you want to connect Standards to your own Claude account without affecting your organization, add it as a personal integration.
1

Copy your MCP server link

From the AI settings page in Standards, copy the MCP server link from the MCP card.
2

Open personal settings

In Claude, navigate to **Customize **→ Connectors.
3

Add the MCP server

Click Add, select Add Custom Connector, and paste your Standards MCP server link.
4

Save

Your brand guidelines will now be available as a tool in your conversations.

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Usage

Once connected, Claude can access your brand guidelines on demand. You can ask questions like:
  • “What are our brand colors and their hex values?”
  • “Write social copy following our brand voice guidelines.”
  • “What are the rules for logo clearspace?”
Claude will query the relevant pages from your published guidelines to inform its response.