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Connect your Standards MCP server to ChatGPT for brand-aware conversations with live access to your guidelines.
MCP support in ChatGPT requires Developer Mode, currently available in beta to Pro, Plus, Business, Enterprise, and Education accounts on the web.

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Enable Developer Mode

Developer Mode must be enabled before you can add MCP servers to ChatGPT.
1

Open ChatGPT settings

In ChatGPT, click your profile icon in the bottom-left corner and select Settings.
2

Enable Developer Mode

Navigate to Apps → Advanced settings and toggle on Developer Mode.

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Connect

1

Copy your MCP server link

From the AI settings page in Standards, copy the MCP server link from the MCP card.
2

Add the MCP server

In ChatGPT click on Settings and then Apps. Click Create app.
3

Enter details

Fill in the app details and paste the MCP URL from your Standards project. If using the “Tokenized link” security setting, switch the Authentication to “No Auth”.
  • App name — e.g. Brand Guidelines
  • Description — e.g. Access our published brand guidelines
  • MCP URL — Paste the MCP server link copied from Standards
4

Verify the connection

After clicking “Create”, start a new conversation. The Standards tools should be available for ChatGPT to use.

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Usage

Once connected, ChatGPT can access your brand guidelines on demand. You can ask questions like:
  • “What are our brand colors and their hex values?”
  • “Write social copy following our brand voice guidelines.”
  • “What are the rules for logo clearspace?”
ChatGPT will query the relevant pages from your published guidelines to inform its response.