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Use your standards.md file with ChatGPT to get brand-aware responses in any conversation.
For the best experience with ChatGPT, consider adding the MCP server via Developer Mode instead. MCP gives ChatGPT on-demand access to your latest guidelines in every conversation without any manual steps.

Add to a custom GPT

For persistent brand context across every conversation, upload your standards.md file to a custom GPT.
Custom GPTs use an uploaded file and will not automatically update when you re-publish. Re-upload the standards.md file after making changes to keep it current.
1

Open the GPT editor

In ChatGPT, navigate to Explore GPTsCreate to open the custom GPT editor.
2

Configure the GPT

In the Configure tab, fill in the following fields. Replace “your brand” with your actual brand name:Name
Description
Instructions
3

Upload to Knowledge

Scroll to Knowledge and upload your standards.md file.
4

Save

Save and publish your custom GPT. It will now use your brand guidelines in every conversation.

For one-off conversations, paste the share link directly into a message. The link always fetches your latest published guidelines.
1

Copy the share link

From the AI settings page in Standards, click the copy button on the standards.md card.
2

Paste into ChatGPT

Open ChatGPT, start a new conversation, and paste the link into the message input along with your prompt. For example: “Here are my brand guidelines: [paste link]. Write an email announcement using these guidelines.”

Upload the file

You can download the file and attach it directly to a conversation.
Uploaded files are a snapshot and will not reflect changes published after the file was downloaded. Re-download after publishing to stay current.
1

Download your standards.md file

Select the project, then copy the standards.md link, then load the link in a new tab. Save the file by pressing command + s on your keyboard.
2

Start a new ChatGPT conversation

Open ChatGPT and start a new conversation.
3

Attach the file

Click the attachment icon in the message input and select your downloaded standards.md file.
4

Ask a question

With the file attached, ask ChatGPT to reference your brand guidelines. For example: “Using the attached brand guidelines, write social media copy for a product launch.”