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Use your standards.md file with ChatGPT to get brand-aware responses in any conversation.
For the best experience with ChatGPT, consider adding the MCP server via Developer Mode instead. MCP gives ChatGPT on-demand access to your latest guidelines in every conversation without any manual steps.

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Add to a custom GPT

For persistent brand context across every conversation, upload your standards.md file to a custom GPT.
Custom GPTs use an uploaded file and will not automatically update when you re-publish. Re-upload the standards.md file after making changes to keep it current.
1

Open the GPT editor

In ChatGPT, navigate to Explore GPTs → Create to open the custom GPT editor.
2

Configure the GPT

In the Configure tab, fill in the following fields. Replace “your brand” with your actual brand name:Name
Brand Guidelines Assistant
Description
Answers questions about your brand and produces on-brand content using your published brand guidelines from Standards.
Instructions
You are a brand guidelines expert. Use the uploaded standards.md file as your primary source of truth for all brand-related questions and content creation.

When answering questions or producing content:
- Reference specific guidelines from the document (colors, typography, voice, logo usage, etc.)
- Cite exact values when relevant (hex codes, font names, spacing rules)
- Follow the brand voice and tone guidelines for any written content
- If the guidelines don't cover something, say so rather than guessing

When asked to create content (copy, emails, social posts, etc.), always apply the brand voice and tone guidelines. When asked about visual elements (colors, fonts, logo), provide the exact specifications from the guidelines.

Never contradict the guidelines. If a user's request conflicts with the guidelines, flag the conflict and suggest an on-brand alternative.
3

Upload to Knowledge

Scroll to Knowledge and upload your standards.md file.
4

Save

Save and publish your custom GPT. It will now use your brand guidelines in every conversation.
For one-off conversations, paste the share link directly into a message. The link always fetches your latest published guidelines.
1

Copy the share link

From the AI settings page in Standards, click the copy button on the standards.md card.
2

Paste into ChatGPT

Open ChatGPT, start a new conversation, and paste the link into the message input along with your prompt. For example: “Here are my brand guidelines: [paste link]. Write an email announcement using these guidelines.”

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Upload the file

You can download the file and attach it directly to a conversation.
Uploaded files are a snapshot and will not reflect changes published after the file was downloaded. Re-download after publishing to stay current.
1

Download your standards.md file

From the AI settings page in Standards, click the download button on the standards.md card to save the file to your computer.
2

Start a new ChatGPT conversation

Open ChatGPT and start a new conversation.
3

Attach the file

Click the attachment icon in the message input and select your downloaded standards.md file.
4

Ask a question

With the file attached, ask ChatGPT to reference your brand guidelines. For example: “Using the attached brand guidelines, write social media copy for a product launch.”