For the best experience with ChatGPT, consider adding the MCP server via Developer Mode instead. MCP gives ChatGPT on-demand access to your latest guidelines in every conversation without any manual steps.
Add to a custom GPT
For persistent brand context across every conversation, upload your standards.md file to a custom GPT.Custom GPTs use an uploaded file and will not automatically update when you re-publish. Re-upload the standards.md file after making changes to keep it current.
1
Open the GPT editor
In ChatGPT, navigate to Explore GPTs → Create to open the custom GPT editor.
2
Configure the GPT
In the Configure tab, fill in the following fields. Replace “your brand” with your actual brand name:NameDescriptionInstructions
3
Upload to Knowledge
Scroll to Knowledge and upload your standards.md file.
4
Save
Save and publish your custom GPT. It will now use your brand guidelines in every conversation.
Paste the link
For one-off conversations, paste the share link directly into a message. The link always fetches your latest published guidelines.1
Copy the share link
From the AI settings page in Standards, click the copy button on the standards.md card.
2
Paste into ChatGPT
Open ChatGPT, start a new conversation, and paste the link into the message input along with your prompt. For example: “Here are my brand guidelines: [paste link]. Write an email announcement using these guidelines.”
Upload the file
You can download the file and attach it directly to a conversation.Uploaded files are a snapshot and will not reflect changes published after the file was downloaded. Re-download after publishing to stay current.
1
Download your standards.md file
Select the project, then copy the standards.md link, then load the link in a new tab. Save the file by pressing command + s on your keyboard.
2
Start a new ChatGPT conversation
Open ChatGPT and start a new conversation.
3
Attach the file
Click the attachment icon in the message input and select your downloaded standards.md file.
4
Ask a question
With the file attached, ask ChatGPT to reference your brand guidelines. For example: “Using the attached brand guidelines, write social media copy for a product launch.”