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Use your standards.md file with Claude to get brand-aware responses in any conversation.
For the best experience with Claude, consider adding the MCP server as a connector instead. MCP gives Claude on-demand access to your latest guidelines in every conversation without any per-project setup.
Adding a custom instruction to a Claude project is the best way to use standards.md with Claude. By pointing Claude to your share link, every conversation in the project will fetch the latest version of your guidelines automatically — no manual updates needed after each publish.
1

Create or open a project

In Claude, open an existing project or create a new one.
2

Copy the share link

From the AI settings page in Standards, click the copy button on the standards.md card.
3

Add a custom instruction

In the project settings, add a custom instruction that tells Claude to fetch your guidelines from the share link. For example:“Visit this URL to get an up to date brand guidelines document: [paste link]. Reference these guidelines for all brand-related questions including tone, color values, typography, and logo usage.”
4

Start a conversation

Conversations in this project will now have your brand guidelines available as context. For example: “Write product descriptions that match our brand voice.”
For one-off conversations, paste the share link directly into a message. The link always fetches your latest published guidelines.
1

Copy the share link

From the AI settings page in Standards, click the copy button on the standards.md card.
2

Paste into Claude

Open Claude, start a new conversation, and paste the link into the message input along with your prompt. For example: “Here are my brand guidelines: [paste link]. Create a press release following these guidelines.”

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Upload the file

You can download the file and attach it to a conversation or project.
Uploaded files are a snapshot and will not reflect changes published after the file was downloaded. Re-download after publishing to stay current.
1

Download your standards.md file

From the AI settings page in Standards, click the download button on the standards.md card to save the file to your computer.
2

Start a new Claude conversation

Open Claude and start a new conversation.
3

Attach the file

Click the attachment icon in the message input and select your downloaded standards.md file.
4

Ask a question

With the file attached, ask Claude to reference your brand guidelines. For example: “Using the attached brand guidelines, write product descriptions that match our brand voice.”